Finding the perfect product to conceal facial imperfections is no easy task. Are you tired of trying to make it look natural? Have you tried multiple brands of concealers and none are just right? No need to worry, knowing a little more about these products will help you find the right concealer for you.

Whether you’re looking for a more dramatic and glamorous style, or a more natural no-makeup look, concealers are an essential tool in any good makeup kit. In the Canadian market you will find there are different textures, tones, brands and prices. But don’t let this overwhelm you. We have laid out all the guidelines and information you need to know to find the best one for you.

Key Facts

  • Correctors are used to hide or disguise face imperfections, such as redness, blemishes, spots and dark circles.
  • Choosing the ideal concealer is a challenge. The choice should be made according to the individuals skin tone, skin type, imperfections looking to neutralize and desired level of coverage.
  • Good coverage isn’t simply obtained by buying a good concealer. Skin care prior to application and the correct application of the product will determine the final result.

Ranking: The best correctors on the market

As with most cosmetics, the enormous variety of trademarks, textures, tones and prices can confuse any buyer. Let us make it easier, these are the best correctors available to you on the market.

No. 1: Maybelline New York, Instant Age Rewind

This product is meant to create the look of a more radiant and refreshed eye area. This super concentrated formula is made with goji berry and haloxyl that helps rejuvenate the skin. This concealer is available in 10 shades meant to help erase dark circles and the appearance of fine lines. It also helps to visibly diminish the appearance of puffiness under the eyes.

It comes with a micro-correcting applicator that is meant to both fill and smooth noticeably fine lines. The manufacturer recommends putting concealer directly under your eye with the applicator in order to immediately and effectively erase dark circles, puff and fine lines. They also recommend applying a neutralizing shade if you need to treat extreme dark circles, or using a brightening shade to add a luminous touch.

No. 2: L’Oreal Paris, Infallible Colour Correct

This creamy concealer comes in a 4 colour pallet. It has 2 shades of beige, which are meant to cover spots and dark circles, 1 shade of green to neutralize redness and pimples, and 1 shade of lilac to illuminate dark areas. These shades are ideal for skin tones on the paler side, where it works well eliminating unwanted shine, color spots and covering freckles. This product is very easy to use, simply using your fingers to blend the areas where it is applied.

Moreover, this corrector is recommended for combination or oily skin, as dry skin tends to absorb a lot of the product and which can result in excessively oily and shiny skin. We recommend to use this product after using primer and keep in mind a little can go a long way. If you apply too much, you may end up with the opposite of your desired effect. Over or misuse of the product can end up highlighting imperfections even more.

No. 3: Maybelline New York, Fit Me Concealer

This is an ultra-lightweight liquid corrector that leaves a non-greasy and natural finish. It’s use is ideal on younger skins that are looking for a really subtle effect. You won’t be needing to apply a lot of product, and you’ll notice that with just a thin layer of this concealer you’ll achieve really great coverage. This corrector is available in 5 different shades, make sure to choose the most appropriate one for your skin tone.

This concealer can also be used as an illuminator and highlighter. If you’re using it to cover dark circles, we recommend you blend a very small amount onto the problem areas, spread it by gently tapping the skin until the product has blended seamlessly. If you’re looking for longer lasting coverage, make sure to set any liquid product by applying powder on top i.e: Maybelline Fit Me compact powder.

No. 4: Skin by Pom, Organic and Natural Concealer Paste

This concealer, with medicinal properties made with all natural ingredients, is designed not only to revitalize the skin, but helps to hide and heal blemishes without causing more irritation. Two of the main natural ingredients are organic jojoba oil and candelilla wax, which are ideal for skin care, seeing as they don’t block pores. It’s medicinal ingredients include: non-nano zinc oxide (to provide robust coverage), 2% salicylic acid, 1% bisabolol and 0.3% of thyme oil (to reduce redness).

To top it off, this formula is water-resistant and provides protection from the UV rays of the sun.
This long lasting formula is designed to provide coverage for more than 4 hours in wet environments. This item is backed by an indefinite money back guarantee and it is made in California and certified organic. Reviewers love this corrector and it’s reported to work well with extremely sensitive skins. The formula is very rich and a little goes a long way.

No. 5: BH Cosmetics, 6 Colour Corrector and Concealer

This product is professional grade A makeup made to be long lasting while providing full coverage. To use, simply blend the creamy colours over trouble areas to create a flawless complexion. With this pallet you can neutralize redness, brighten darkness and cover spots and blemishes.

Consumers have great things to say about the lasting capabilities of this product. Reviews also mention it’s a great quality for a great cost. The pigments are very creamy and they dry as a powder finish, making it ideal for oilier skins.

No. 6: Physicians Formula, Gentle Cover Concealer

This non-drying concealing stick is made hypoallergenic, fragrance-free, non-comedogenic, and is highly recommended by dermatologists and plastic surgeons. This product uses colour theory to efficiently mask visible imperfections.

It’s a creamy under-eye corrector that glides on smoothly and offers full coverage without caking. Reviewers like this product and report an average coverage time of 4-5 hours. This item is recommended for very fair and sensitive skin types. Consumers also consider this item a very good value for their money.

No. 7: Revlon, Photo Ready Concealer

This advanced technology formula is ideal for any type look, this concealer provides full yet undetectable coverage. It’s made with photo-chromatic pigments that bend, reflect and diffuse light, to create the perfect highlights and shadows under any lighting.

This is a creamy formula that glides on easily to camouflage imperfections. It is very easy to use, simply blend using the fingertips in a gentle patting motion. It comes in 6 high definition shades. Reviewers like this product and report it also works well as a highlighter and provides full day coverage.

No. 8: Sweet LaiLani, Sunrise Natural Waterproof Vegan Concealer

Sweet LaiLani is a Canadian company that adheres to the highest standards in quality and sourcing when making their products. This product offers high coverage when treating redness and dark circles. This waterproof foundation is made with 100% natural and organic ingredients like hamamelis – a plant with therapeutic and anti-inflammatory properties that work to protect your skin.

This product is known to have excellent results on young skins – make sure that you don’t exceed the recommended amount of product if you have wrinkles, the product can accumulate in the folds and subsequently crack which will cause ‘caking’. Users like this foundation because it also works as a non chemical sunscreen, they also report its effect to be natural and long-lasting.

No. 9: Wet n’ Wild, Photo Focus Concealer

This product is ideal for professional use, as it has been tested to be white cast-free under seven different photo lightings. This high coverage concealer allows for only the best features to get noticed, providing gorgeous looking skin under any light and through any lense. This corrector conceals and minimizes imperfections to help you achieve a flawless complexion.

It instantly brightens and perfects the appearance of skin, concealing imperfections, dark spots and blemishes. This item is gentle enough to use even on the delicate skin under the eye. It is formulated with light diffusing pigment that delivers lightweight, layer-able coverage. This product is a best seller for Canadians who love the coverage quality and it’s price.

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@wetnwildsverige photo focus concealer is my new fave ✨ I’ve used it non stop, even more than my catrice concealer that I recently purchased. This is a creamy, medium coverage concealer that lasts throughout the day. I hate too creamy concealers but this is just enough, whenever a concealer gets too creamy it creases like hell underneath my eyes. The doe foot applicator reminds me of the maybelline fit me concealer. I honestly hand to the heart have nothing bad to say about the formula or packaging. It’s cheap, works wonders, lasts on the skin, works for my dryer under eyes and well it’s perfect. @wetnwildbeauty also is cruelty free. As always, the shade selection is a joke. The makeup industry has a huge responsibility when it comes to variation, to include all people in their range of shades. We as consumers also have a responsibility to speak up against equality and learn more of the brands were supporting. So please, not just @wetnwildbeauty but all brands do a wider selection of shades, open up for all people to be able to wear your makeup and don’t be a part of the inequality we see in the makeup industry today. #wetnwild #wetnwildbeauty #wetnwildconcealer #wetnwildphotofocus #concealer #makeup #makeupequality #makeupindustry #makupcollection #drugstore #cf #cfmakeup #crueltyfree #crueltyfreebeauty #crueltyfreemakeup

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No. 10: L.A. Girl, Pro Concealer – Toffee

L.A. Girl’s HD Pro concealer is a great option that comes in 24 colours with varying shades. It provides opaque coverage in a creamy, yet lightweight texture. This is a long-wearing formula that camouflages darkness under the eyes, redness and other skin imperfections. This concealer provides complete, natural-looking coverage, even skin tones, dark circle coverage and minimizes fine lines around the eyes. This multi-tasking concealer is great for contouring and highlighting.

For best results, the manufacturer recommends you choose a colour one or two shades lighter than your normal complexion. Sometimes it is recommended to blend a couple of shades together to find the perfect match to your skin tone. Make sure to apply it to clean, makeup-free skin with a concealer brush or your fingertips, blend well. Make sure to set the product with loose powder for long lasting wear. Reviewers agree that little of this product goes a long way in providing full coverage.

Shopping Guide: Everything you should know about concealers

When shopping for a good concealer, it’s important to consider and look into its most important characteristics. Make sure you review details like its texture, tonalities, forms of use and aptitude to cover imperfections. To help you know what to look for, in this next section we answer the most frequently asked questions from buyers looking to buy this type of product.


Concealing products help lessen wrinkles and expression lines. (Source: Seprimoris: 11714192/

What are correctors exactly?

Concealers are cosmetic products that come in various colours and they serve to disguise or neutralize various skin imperfections on the face(dark circles, redness, blemishes, black-heads and freckles). Thanks to their high concentration of pigments, they have great masking power and which also helps make the colour of the skin more uniform.

What are the advantages of a good corrector?

Concealers are an indispensable element when trying to achieve a perfect looking complexion.

  • It covers dark circles, whether they are blush, brown or purple.
  • It covers the purplish veins that are usually noticed around the eyes.
  • It neutralizes redness, pimples and acne scars.
  • It disguises freckles and spots.
  • It helps illuminate certain areas of the face, such as the tear ducts or the area under the eyebrows.
  • It helps improve the appearance of the skin, making it look smooth and flawless by hiding pores.
Ivan GomezMakeup Artist

”To correct dark scars or tints, you must use a shade of concealer that is darker than what you are trying to correct.”

Which type of corrector offers the best coverage? Liquid, creamy or stick/bar?

Stick products tend to have a very dense texture and thus it tends to provide the greatest coverage. This presentation is ideal for younger, more hydrated skin. When used on wrinkled and dry skin, the product can accumulate in the folds and cracks of the skin. This annoyance happens more with very thick and creamy concealers and is also referred to as “caking”.

That being said, there are still very creamy correctors with an ultralight texture that also offer very good coverage – without leaving residues in wrinkles and expression lines. These products are recommended for mature skins and to fill in deep imperfections.

Liquid correctors are a convenient choice, they are easy to spread and can be applied and set very quickly. These correctors provide medium coverage and are used to refresh the look of more mature skins. This product is ideal for mild and light imperfections that are not very noticeable yet.
As a general rule, bar concealers are best suited for oilier complexions and liquid or creamy products work best on dryer skins.

Natalia BeldaProfessional make-up artist

“Using a dense product would cause expressions lines to be more pronounced in mature faces. To avoid highlighting your imperfections, make sure to use a light product.”

How do I choose the best colour of concealer for my skin tone?

There are numerous shades and colours of correctors even within single brands and product lines. In most cases, you will find it difficult to correct different types of imperfections with one single product and shade. Shades in the beige range are the ones that fulfill the function of corrector. Make sure to get this a shade lighter than your makeup base – only one shade lighter, if you go too light it will be very obvious and it will give you a very artificial look.

Spots, redness and dark circles are the moderate imperfections that can be corrected with the same cosmetic product. If you’re trying to cover brown rings under the eyes, it is advisable to opt for correctors in beige and orange colours. On the other hand, if you’re trying to correct purple rings under your eyes, we recommend you use pink or salmon concealer shades.

Colour correcting concealers (not skin toned) are actually considered pre-correctors since they must be used in conjunction with a beige corrector to adequately cover imperfections and provide a natural finish. If colour pre-correctors are not used with a beige shade base, the green or blue colours will come through and the final result will be a complete disaster.


Colour correcting concealers are used to disguise different facial imperfections. (Source: Rozova: 8881797/

Each colour correcting shade is used to disguise a specific issue:

  • Green: neutralizes redness, irritations and red spots.
  • Yellow: disguises purple or blue dark circles. It covers faint spots and varicose-like purple veins.
  • Salmon/Orange: covers dark circles, dark spots, sunspots and freckles.
  • Pink: hides green veins and gives white skin a healthier and warmer appearance.
  • White: serves to illuminate tear ducts and beneath the brow arch among other areas worth highlighting.
  • Blue: provides shading to yellowish or orange skin tones.

In the following table we explain the indicated use for each corrector colour:

Tone/Color Indicated use
Beige Serves to cover slight imperfections if used alone. The most appropriate use for this shade is to cover areas of the face that have already been treated with colour correcting shades.
White This shade is not meant to conceal quite the opposite, it illuminates. It is used to give light to the tear duct area, underneath the brow arch, above the cheekbones and Cupid’s bow (mid upper lip).
Green Neutralizes redness and any skin granites of reddish colour.
Lilac/Blue It neutralizes jaundiced looking skin (yellowish) while giving it luminosity.
Salmon/Orange Ideal for treating brown circles, sun spots, brown birthmarks and freckles.
Yellow Disguises blue circles and violet veins
Pink Gives a healthy look to very pale skins and helps hide green veins.

How are correctors applied in order to obtain best results?

In order to obtain the best result, it will first be essential to choose the right shade of concealer for your skin. However, this alone will not be enough to get great results, you can buy the best cosmetic products on the market, but if you don’t know how to apply them correctly you have a good chance of being disappointed with the outcome.

Concealers can be applied before or after primer, just keep in mind to avoid layering too many products over dark circles – which often creates an over-the-top and artificial look.

When applying concealer, it’s recommended to defuse and blend the product with the tip of the ring finger. Because this is our weakest finger, it inflicts the right amount of pressure, allowing us to be able to tap the skin gently to set the product without causing any damage to sensitive areas, like the skin around our eyes.

When you’re putting concealer on, you can use a fingertip, sponge, or brush to apply and blend the product, they all work well – if applied correctly. This is why the key to achieving the desired effects from this type of makeup, is how to layer it, beginning with primer and any make up after.

Experts explain that one of the most common mistakes when using correctors is that people try to spread it by dragging the product or trying to extend it by rubbing it in. This will cause product to accumulate around any uneven spots in the face, which actually just ends up making imperfections more noticeable.


Did you know that the proper use of concealer actually begins with your skin care routine? For the concealer to work best, the skin must be clean and hydrated, free of any impurities.

Before beginning to correct imperfections around the eyes, it is advised to apply moisturizing contour cream to this area and let it absorb well.

What are the most common mistakes people make when using correctors?

These are the most common mistakes associated with the misuse of concealer products:

  • Not cleaning the skin before applying correcting product. As a result of skipping this important step, grit and residue can build up – this will ruin your makeup by making it look very sloppy.
  • Not moisturizing the skin prior to applying concealing product. This tends to cause the concealer to crack, which actually highlights and defines pre-existing wrinkles and expression lines.
  • Choosing a shade that is too light for your skin tone. This will end up giving you a washed out look, or the “panda bear” look – this happens when dark circles are left with a whitish halo that does not look natural at all.
  • Using too much product. As a consequence of having a heavy hand when applying corrector, you will notice imperfections actually become accentuated and makeup ends up cracking and caking.
  • Use a light tone to neutralize a brown spot. On the contrary, a salmon or orange colour should be used.
  • Using the same corrector colour and tone for everything. As we have mentioned before, each colour has its own specific function to neutralize a particular imperfection.
  • Using it as a primer and spreading it over the entire face. When you cover areas that don’t need correcting, you take away the natural lights and shadows of your complexion, which doesn’t look very natural or fresh.
  • Applying corrector to crow’s feet. Refrain from using these products around this area, when used on wrinkles it causes the opposite of the desired effect by making wrinkles much more noticeable.

Next, we’ll go over the things people do right and wrong when using concealers:

Wrong Right
Not cleaning the face prior to applying product. Properly washing the face and neck before product application.
Not moisturizing the skin. Applying moisturizing lotion on the face and neck. Using eye cream specifically designed for this sensitive area and allowing these products to set.
Choosing a concealer that is way too light for the skin tone and base. Choosing a concealer not more than 1 or 2 shades lighter than your base makeup.
Blending the product by rubbing it onto any imperfections. Diffuse and blend with small stokes or with gentle taps to set the product while at the same time avoiding dragging the product around.
Using the tip of the index finger to fuse the corrector with the base primer. Using the tip of the ring finger to set the product, this is your weakest finger, which allows for using the perfect amount of pressure when tapping product onto sensitive skins.
Using the same corrector for everything. Choosing different shades of concealer according to what you’re trying to treat. You will need different shades to treat dark circles depending on whether they are more brown or violet, also, the presence of redness and different shades in spots will require specific colour correcting products.

Should concealer be applied before or after using primer?

There is no set order of application for these two products. Most makeup artists use concealer before setting the base with primer. Nonetheless, many others prefer to use it later in the makeup routine. At the end of the day, the important thing to remember is not to apply primer and base makeup to dark circles, which should only be treated with concealer. If done otherwise, the excess product will accumulate around the eyes and it will make dark circles more evident.


Some concealers have built-in active ingredients that help treat blemishes. (Source: Domnitsky: 95772398/

Are there people who should not use concealers?

People who suffer from skin allergies, dermatitis (skin inflammation) or skin irritations should consult their dermatologist about which cosmetics they should use, including concealers. Nevertheless, there are many hypoallergenic products made for sensitive skins, the ingredients in these products are safe and don’t cause irritations or allergic reactions.
Moreover, dermatologists highly recommend the use of concealers and correctors to improve the appearance of the following skin conditions:

  • Acne
  • Rosacea and coupe-rose (both are diseases that flush the skin)
  • Psoriasis (a disease characterized by red spots and silvery scales that appear on the skin)
  • Vitiligo (loss of pigmentation in the skin – it produces white spots all over)
  • Scars

How can I use a concealer to hide rosacea and coupe-rose?

These diseases manifest by a reddening of the skin on the face. Therefore, to neutralize redness you should use green colour correcting concealers. Although the green will fade as you blend it in, there will still be a greenish hue to your skin – which you must cover with a base corrector that is a shade or two lighter than your face powder.

Once the overall redness of the face has been covered, you can proceed to cover any other imperfections (dark circles, spots and pimples, etc.). The last step is applying your base or primer to the entire face, remembering to stay away from dark circles under the eyes.

What types of concealers are there and which one is the right one for me?

Based on the texture of the corrector, we can divide this type of product into four groups:

  • Cream Concealer
  • Liquid Concealer
  • Pencil Corrector
  • Stick Concealer

Cream Concealer

Creamy concealers offer very good and even coverage and can be relatively easy to apply. These are used to cover more-or-less extensive areas of the face. They are usually available in various shades and colours: beige, pink, orange, blue/mauve, yellow, green and white. The richness of the pigments in its composition will determine its ability to perform as corrector.

When used properly, these products create a natural finish and are ideal to use on normal (combination) and dry skin types. For best diffusion and blending, apply the product with the tip of the ring finger. When you’re done applying your makeup, make sure to set it in with loose translucent powder – this will make your makeup last longer and helps manage and control any oil and shine.

Liquid Concealer

Both young and more mature skins can benefit from the use of liquid correctors. These types of products tend to have great moisturizing properties. They have medium coverage, but are a great compliment to use with colour correcting products and other tints and creams. For example, if you want to treat brown spots, use an orange colour correcting shade to blur the imperfections and after, apply the beige liquid corrector on top to neutralize the different tones on your skin.

This presentation of correcting products is easy to apply and spread, however, people still tend apply too much product when used with the brush that comes with it. A good tip is to first rub the brush full of product on the top of your hand (so that you drop any excess product) then, use the brush to cover any imperfections.

Because these products tend to be moisturizers, your makeup won’t crack and there is less risk of accentuating wrinkles and fine lines. This is why these products are ideal for more mature skins.

Pencil Corrector

Some correctors come in pencil form, which allows for a more localized and specific application. These products are ideal for covering small imperfections. Their texture is that of a soft pencil and they do a very good job at hiding and correcting tiny imperfections.

Correcting pencils can be used in the foundation of the make up or to make last-minute corrections and touch-ups. These are very practical products; their size and shape makes them very portable and easy to carry in any purse or toiletry bag.

Concealer Stick

These products offer the highest level of coverage thanks to their very dense composition – this makes them a great choice for oiler and younger skins. The come in stick form and can be applied directly onto trouble areas. Even if you apply it directly onto the skin you should still use the gentle tapping we have mentioned or a makeup brush to blend the product for a more natural look.

This product is not recommended for more mature skin with deep wrinkles. Because of these products tend to be so dense, it ends up piling in the folds of the skin, cracking and accentuating the appearance for wrinkles, expression and fine lines.

Cream Liquid Pencil Stick
Texture Creamy, light and moisturizing Ultralight. Very moisturizing Mild thickness, crayon like Very dense, low moisturizing properties
Coverage Medium to high Medium High Very high (provides the greatest coverage)
Use by skin type Combination (normal) and dry skin Both young and mature skin types All skin types, unless it’s being used to correct localized imperfections Ideal for younger and oilier skins

Purchase Criteria

Even though by now you may already know the ideal tone and texture of concealer for your skin, there are still a few \other things you should consider before choosing and buying your corrector. Check it out:

  • Skin Type
  • Age of Skin
  • Desired Coverage
  • Price
  • Tones
  • Allergens
  • Certifications

Skin Type

Combination or normal skins, tend to absorb concealer products well. For dry skin, we highly recommend opting for a liquid or creamy presentation of this product. Lastly, for younger and oilier skin types, we recommend choosing a concealer stick.

Age of Skin

For use with younger skin, pretty much all textures of these products work, even the very dense and heavy ones. When looking to treat mature skins, liquid concealers will be the best choice.

Desired Coverage

Stick and pencil correctors tend to provide the most coverage. Their heavier and thicker texture makes them appropriate for covering deep imperfections. Creamy products provide great coverage, while liquid products, which are the lightest in texture, provide the least amount of coverage.


Did you know that in order to completely cover dark circles you must first apply a very thin layer of concealer to this area, wait for it to dry, and then add a second layer?

Make sure both layers are very thin, and remember that using a lot of product to cover dark circles is a mistake that can cause an unnatural look.


The most expensive presentations of these products is usually the pencil correctors, these may still be a good deal since they are often used in much smaller quantities. When comparing creams, liquid and stick foundations, we don’t find a significant difference in price. However, you will notice the cost will vary greatly from one brand to another.


The beige shades should be chosen according to the skin and base makeup colour. As we have mentioned through this article, colour correctors should be choosing depending on the imperfection your wish to correct.


People who suffer from skin diseases, allergies, sensitivities or irritations should always choose hypoallergenic cosmetic products to prevent any adverse and potentially dangerous reactions.


Brands that don’t test on animals and make their products with all-natural ingredients are always proud and will generally have a stamp that certifies this added value.


Throughout this article we have gathered all the information you will need when choosing the right concealer for your complexion. Even though it is very easy to make a mistake when buying and applying these products, we have given you all the best tips to help you avoid making mistakes when trying to conceal any little bothersome imperfections.

Tell us about your experiences using correctors and let us know what you liked best about this guide. As always, if you found any of this information useful, don’t forget to share it with your social networks.
(Featured image source: Yakobchuk: 80904210/

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