Many women follow a daily beauty routine. In this day and age, many women devote at least a few minutes of their time to skin care. Aspects such as maintaining good hygiene, ensuring proper hydration and providing the necessary nutrients are some of the factors that will enable healthy and beautifully looking skin.

Beauty routines often include products such as cleansing gels, facial toners and moisturizers. However, recently facial serums have taken center stage, thanks to their great moisturizing and nourishing talents. If you want to know more about facial serum, in this article we have included the most relevant aspects for your benefit. Take note!

Key Facts

  • Facial serum is a cosmetic with great moisturizing powers. In addition, there are a wide variety of serums with different properties (anti-aging, antioxidant, sebum-regulating).
  • The concentration of active ingredients in a face serum is much higher than that of a moisturizer, which enhances its action and effects.
  • A serum acts in the deepest layers of the skin, thanks to the great capacity for absorption that is brought on by its fluid consistency.

Ranking: The best face serums on the market

Next, we have prepared a list with the best facial serum products that are available to you. This will help you decide which product would be most favourable to you. In addition, you can mix and match products with different properties depending on your needs.

No. 1: All Natural Advice, Vitamin C Serum, Pump & Dropper

This serum is the number one bestseller in Canada. This advanced formulation face serum uses only premium, organic ingredients and its certified vegan and cruelty free. A customer says, “the serum worked almost instantly, giving my eye bag a lift of sorts, it felt very soothing and therapeutic.”

The overwhelming feedback about this product is that its liquid-y consistency is great, it dries extra fast allowing you to apply other things over it immediately. This product is reported as working great on all types of skin, including sensitive skin. In addition, this product is backed by a 100% anytime guarantee.

No. 2: Lovetica, Anti Aging Multivitamin Face Serum

This unique formula is made from potent and nutrient-rich ingredients that provide the skin with essential vitamins and penetrate deep into the skin to fight hyperpigmentation, fine lines, eye wrinkles, forehead wrinkles, dark spots and damage cause by free radicals.

This collagen booster infuses the skin with vitamin C, hyaluronic acid and powerful antioxidants that create a healthier, firmer and younger appearance. This formula is recommended for aged skin, and it can also be used to treat acne. Consumers say, “although the formula is fairly thin and the bottle only comes with 30 ml it is the best face serum I have found.”

No. 3: Castor Oil, All purpose Oil

This option as face serum is truly versatile as it can be used for many different functions in a beauty routine. Aside from stimulating hair growth (eyelashes anyone?) it also helps fade blemishes, suits all skin types and has antibacterial properties that make it great for treating acne.

This oil can be used on all skin types. It won’t irritate sensitive skin or cause breakouts in acne prone skin since it doesn’t clog pores. Thanks to its hair growth properties when used on eyelashes and eyebrows it promotes the growth of thicker and fuller hair. This product has been reported as an effective treatment to many skin ailments such as sunburn.

No. 4: Mario Badescu, Facial Spray with Aloe

This is a refreshing, hydrating mist to use on the whole face, anytime. Its simple formula consists of fragrant herbal extracts and rose water for a pleasant pick-me-up for dehydrated, tight and uncomfortable skin.

This product is ideal for dry environments and it’s safe for all skin types. It is gentle and non-irritating. The manufacturer suggested use is to mist on face, neck and hair as needed. It will not disturb makeup. Buyers say it’s incredibly refreshing on the skin and this product has 100% positive reviews.

No. 5: DermaNu, Hyaluronic Acid Vitamin C Face Serum for Face

This best seller is praised for boosting collagen production giving your skin an instant youthful appearance. It reduces the appearance of dark circles, puffiness and wrinkles. It is formulated with potent and a high concentration of clinical grade hyaluronic acid, which is said to give the skin a youthful and vibrant glow.

Buyers report that this product has helped diminish the appearance of fine lines and wrinkles. This 1.25 oz bottle contains: Hyaluronic acid, which increases skin moisture and hydration levels; vitamin C, which helps even out skin tone and increases collagen production; Witch Hazel, which helps fight signs of aging. It’s recommended use is after toner 1 to 2 times a day. Apply evenly over entire face and neck.

Shopping Guide: Everything you should know about facial serums

If you are going to find a facial serum to include in your beauty routine, it is important that you know the most important aspects about these products. Here are the most relevant facts you need to know, plus the most common facial serum questions among users.

Face Serum1

Face serum is a fast absorbing cosmetic product.(Source: Mandrikova: 52484745/

What is a facial serum exactly?

A facial serum is a cosmetic product with mainly moisturizing properties. In addition, according to its formulation, there are serums with anti-ageing, antioxidant or skin illuminating functions. It’s characterized by a particularly light texture and can be found in the form of gel, fluid or emulsion.

This lightness not only facilitates the absorption of the face serum, but also promotes greater penetration into the deeper layers of the skin. This results in fresh, moisturized, oil-free skin. In addition, most facial serums have a high concentration of active ingredients in their formula. This allows for the effectiveness of the treatment to be reinforced and enhanced.

Why should I include a facial serum in my beauty routine?

Facial serums are mostly famous and sought after for their great moisturizing power. Therefore, it is advisable to use it especially when the first signs of aging begin to show. Use this product to treat small wrinkles, dull or devitalized looking skin and as an anti-aging treatment.

In addition, given the multiple properties that we can find today in the face serums available on the market, this product could benefit us when we want to target the treatment specific to our needs. For example, if you have skin blemishes, acne, or peeling.


Did you know that the use of face serum has been shown to visibly improve the condition of the skin?

How is facial serum applied?

The most important thing to know is that facial serum is applied after cleansing and before moisturizing cream. In order to act, the face serum needs to be in direct contact with the skin. Our dermis must therefore be clean and free of impurities that may alter the effectiveness of the product.

The following image illustrates the sequence of steps in a complete beauty routine:

Face Serum2

(Source: Maia300: 60554629/

In terms of quantity, very little face serum is often sufficient, as its fluid texture facilitates its distribution throughout the skin. Keep in mind that the effect will not be greater even if you increase the amount of product, so try to optimize its use.

The face serum should be applied to the face, neck and collar bone. Afterwards, it is advisable to leave it on for as long as possible before applying the moisturizing cream.

How often should facial serum be applied?

The benefits of the face serum are not appreciated with a single punctual application, it requires some consistency. It is recommended to apply twice a day: in the morning and at night. Always apply with your face washed and before your moisturizer.

If you prefer to use it only once a day, we advise you to do it at night, since it is the period of maximum cellular regeneration. It is during that time that your skin will benefit most from this product. However, it is best to use the face serum in the morning and at night, especially if you’re over the age of 30.

Moreover, if you use the face serum in the morning, don’t just use it as a substitute for moisturizer.

This is because the face serum does not provide sun protection, so you should use a moisturizer that covers this function.

Is face serum more effective than a moisturizing cream?

It’s gonna depend on what effect we’re looking for. In terms of hydration, we can say that the effectiveness of the serum is greater than that of the cream. This is due to a higher concentration of active ingredients in its formulation.

In addition to this, the serum has a light and easily absorbed consistency, allowing it to penetrate into the deepest layers of our skin. In contrast, moisturizing cream acts on the most superficial layers of the dermis.

Nevertheless, it should be remembered that a facial serum does not include sun protection, while moisturizing creams usually do. For this reason, the face serum should not be used as a substitute for cream, but as a complement to it. The following table represents the main differences between a serum and a moisturizer:

Serum Cream
Moisturizing +++ Moisturizing ++
Acts on deep layers Acts on superficial layers
Watery texture Greasy texture
Increased absorption Lower absorption
More concentration of active ingredients Less concentration of active ingredients
Sufficient with low quantity Requires higher quantity
No sunscreen Sunscreen

What are the advantages and disadvantages of using a facial serum?

The advantages provided by a facial serum product are mainly related to its composition. Its watery and fat-free consistency allows greater absorption, acting on the deepest layers of our skin. This and its higher concentration of active ingredients make the moisturizing effect of the face serum superior to a moisturizing cream.

Its texture also favours the optimization of the products’ use, as small quantities are enough to achieve the desired effect. Its application is very easy, and can enhance the effect of subsequent treatments, such as moisturizing cream. However, facial serums cannot be used as a sunscreen, as it does not contain SPF protection.

Below is a list summarizing the advantages and disadvantages of the facial serum:

  • Increased absorption
  • Easy application
  • Acts in deep layers of the skin
  • Greater concentration of active ingredients
  • More effective
  • Non-greasy texture
  • Effective with small amounts
  • Optimizes subsequent treatments
  • Contains no sun protection

Purchase Criteria

When acquiring a facial serum, you must assess a number of aspects about this product to make a good choice. Here are the most important things to consider before buying your facial serum so you can find the product that best suits your needs.

  • Quality
  • Properties
  • Composition
  • Price


As with all other products, not all facial serums are of the same quality. It is very important, especially in cosmetics, to make sure that the product you buy is of good quality and good ingredients.

Keep in mind that the face serum will be applied to your face and visibly exposed parts, so it is advisable to avoid undesirable adverse effects that may occur if the product is not good. It is advisable to check the label of the serum before buying it, thus ensuring its high quality.


As we have been saying, in the market there are serums that can bring different benefits to your skin. For example, there are products with antioxidant properties and others whose main function is to prevent or correct acne or provide more luminosity to your skin.

So, before acquiring a facial serum, you should ask yourself what it is that you are looking for. Keep in mind the properties which you need to have in your face serum and choose the one that best suits your specific needs. It’s good to invest some of your time to make sure you make the right choice.


This aspect is fundamental in all cosmetic products. Many people have allergies, skin sensitivity or other reactions to certain components.

For this reason, we recommend that you always check the ingredients included in the face serum before purchasing and discard any products with compounds that could be harmful to you. This way you will avoid adverse reactions that could harm the appearance and health of your skin.

Face Serum3

Containers with droppers help facilitate face serum application. (Fuente: Chattranusorn: 45114032/


In the market you will find diversity not only in the products available, but also in their prices. As always, keep in mind that a more expensive product is not always better. Analyze the characteristics of each face serum and choose the one with the best value for your money.


In short, the face serum is a cosmetic product whose main function is to hydrate the skin. Its liquid and light consistency, together with its high concentration of active ingredients, make this product highly effective. Its texture allows for a small amount of serum to be sufficient in order to achieve the desired effect.

Facial serums repair even the deepest layers of your skin, providing comprehensive care. Apart from hydration, we can now find facial serums with many other properties. However, it is important to note that it does not protect against the sun.

Given the multiple benefits and properties that a facial serum product can bring to the care of our skin, there are already many women who have integrated it into their daily beauty routine. As for you, do you want to try it?

(Featured image source: Kappatou: 67315377/

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