Today, cosmetics are part of the everyday life of many and include a multitude of varying products. Who doesn’t have soap, creams or makeup at home? All of these products are easily accessible and you have a wide range of brands and varieties to choose from. Amongst all of the different lines of cosmetics that exist, you have probably heard of a recent trend: “natural” or “organic” makeup.

If you’re interested in this line of cosmetics but don’t know much about them or what to look for, this article is your one-stop-shop for all the information you’ll need to know in order to purchase the right products for you. Generally speaking, organic makeup products are composed of natural ingredients, made from natural sources. All natural formulas provide various health benefits to our skin and bodies. It is because of these positive effects more and more people are opting for organic options.

Key Facts

  • Organic makeup is composed of ingredients taken from the earth. They do not include compounds that are harmful to our health or synthetic. Often times, many of these natural extracts are present in more conventional cosmetic products, but in lower quantities.
  • The production of organic makeup is strictly regulated, favouring methods of sustainable production. It’s not enough that they are made with ingredients in their natural form, it is also important that they are produced in an environmentally friendly and sustainable way.
  • Organic makeup provides a polished and smooth complexion that can even be superior to that of conventional cosmetic products. However, one must be careful when buying products that are advertised as being “all natural” – not all of them are actually made of 100% natural components. It’s wise to thoroughly check that the brand you choose is reliable.

Ranking: The best organic makeup products on the market

Below, we walk you through the best natural makeup products available on the market and all of their main characteristics. With this information, you’ll be able compare and assess which brand is best for you. We’ll cover a wide range of products with distinct characteristics (bases, lipsticks, correctors) offering a wider variety to choose from.

Here are some of the best natural alternatives to many of the essential items we use in our daily makeup routine.

No. 1: Sacha Cosmetics, Buttercup (setting powder)

The Buttercup Setting Powder has a powerful oil absorbing effect that take away unwanted shine without causing dry skin. The powder is finely milled and lightweight, which effectively covers blemishes and fills fine lines without creating buildup in the creases of the skin. This special oil control formula is perfect for creating a smooth, matte finish that will last all day.

For best application, use a blending brush or damp makeup sponge to evenly distribute the translucent powder on top of your concealer or highlighter. Allow the powder to sit for 5-10 minutes, dusting away any excess using a powder foundation brush. This technique of “baking” your makeup will give a natural airbrush finish. This powder is recommended for medium to light skin tones.

No. 2: Lamora – Pro Palette Natural Bronzer (eye shadow)

This 100% vegan and cruelty free eyeshadow palette offers 16 different colours in one product. These ultra-pigmented shades range from beautiful nude tones, all the way to shimmering earthy hues. Known for its blendability and sticking power, the Lamora name promises the highest quality eye shadow for the best price you can find.

The Pro Eyeshadow Palette comes in convenient and portable packaging, allowing you to bring it with you wherever you go. Each palette can be used either wet or dry, enabling you to shade, outline and accentuate your eyes like a true artist. An eyeshadow base or eyelid primer will help pull the deep colors out of each palette you use, giving your eyes an extra pop.

No. 3: Simply Naked Beauty, 3D Fiber Lash (mascara)

Simply Naked Beauty has created an all encompassing mascara that is not only long-lasting and smudge proof, but provides nourishment that promotes the health and growth of your lashes. Their advanced gel formula has one of the highest customer review ratings on the market. The massive increase in lash volume is attributed to the natural green tea fibers present within the growth serum.

The creators of the 3D Fiber Lash Mascara guarantee the use of natural, hypoallergenic, non-irritating and non-toxic ingredients. Their products are all 100% organic and have never been tested on animals. This mascara is fully waterproof and resistant to clumping. However, make sure to avoid direct contact with the eyes, as this can cause redness and irritation.

No. 4: Burt’s Bees, 100% Natural with Vitamin E (blush)

This 100% natural mineral makeup features bamboo, honey and Vitamin E that help to nourish the skin and enhance your cheeks’ natural glow. Burt’s Bees Natural Blush comes in three luminous shades that complement a variety of skin tones from fair to dark. The lightweight formula of this blush is great for easy application and blends evenly into the skin.

Users love this cruelty-free blush. Burt’s Bees takes pride in the sustainability and ethical production of their products. Their dermatologist tested formula is free of parabens, petrolatum, synthetic fragrances and phthalates. The natural qualities of this product will bring beautiful results inside and out.

No. 5: Burt’s Bees, 100% Natural (glossy lipstick)

The 100% Natural Glossy Lipstick was created by Burt’s Bees to moisturize the lips while giving a glossy smooth finish. The moisturizing qualities of this lipstick are attributed to various organic oil extracts such as Moringa oil, Red Raspberry oil and Meadowfoam Seed oil. All of these natural components work to soothe and hydrate the lips.

Burt’s Bees offers 18 satin finish lipsticks in a versatile colour palette, with colours ranging from nudes to deep reds. The lightweight and creamy texture makes this lipstick comfortable to wear all day long. Made with recyclable packaging and formulated without parabens or other harmful synthetic ingredients, Burt’s Bees promises a product that is sustainable for the environment and safe for the body.

No. 7: Sweet LeiLani, Waterproof (foundation)

Vegan, cruelty-free, and paraben-free, Sweet LeiLani offers a skin treatment that protects and performs like a second skin. This Canadian produced foundation has a waterproof formula that not only conceals dark circles, acne and tattoos, but will help to conceal medically induced skin conditions and scarring. It’s anti-inflammatory properties act as an extra layer of protection for those undergoing radiation therapy.

Plant based enzymes within this concealer protect and revitalize the proteins in the skin. The infusion of Green Tea, Rose Hip and Grape Seed extracts increase oxygen and aid in the healing of deeply damaged skin. Although this foundation has a thick and creamy texture, using the right tools it blends extremely well into the skin, leaving it looking flawless and radiant.

No. 8: Skin by Pom, Natural Paste for Blemishes (concealer)

This concealer paste by Pom is formulated with thyme essential oils and plant-based lipids to soothe your skin and provide water proof coverage for more than 4 hours. Organic Jojoba oil provides spreadability while Candelilla wax prevents the clogging of pores. It’s a perfect combination of all natural and man-made ingredients that nurture the skin, tackling the root problems of aging & disease.

The manufacturer promises an indefinite money-back guarantee if you are not satisfied with your purchase. This product is supported by peer-review trials, providing a new standard to evidence based skincare. This line also offers a facial cleanser, acne spot treatment and rejuvenating serum.

No. 9: Sheer Blends, Eye pencil (cream eyeliner)

Sheer Blends has created a creamy eyeliner made from all natural sources such as coconut oil, aloe vera, jojoba oil, vitamin E and more. The organic, non-GMO ingredients minimize the risk of a potential allergic reaction, making this brand perfect for sensitive eyes. Natural mineral pigments make up this creamy eyeliner which provide full coverage and a full uniform finish.

This eyeliner has the rich texture of a pencil, but instead has a built in brush made of synthetic fibers that glides easily over the eyelids, allowing for professional level precision. Sheer blends denies animal testing and all ingredients have been approved for use by ECOCERT, the largest organic certification organization in the world.

No. 10: ArtNaturals, Long Lasting (setting spray)

The natural setting spray made by ArtNaturals prevents the cracking, fading and melting of mascara, eyeshadow, brow liner, blush and other facial products you may use in your daily makeup routine. Not only does this product set and hold your makeup for a long lasting 24 hours, it’s mixture of vitamins and minerals work to heal and preserve the health of your skin.

Pomegranate seed extracts that carry antioxidant properties deeply nourish and protect skin, while zinc works to reduce inflammation and redness. The copper present within the spray helps control oily skin, preventing breakouts and maintaining the skin’s natural levels of sebum. Aloe vera helps to hydrate while the sage extract, loaded with calcium and Vitamin A, aids in daily cell regeneration. These 100% natural ingredients work conjunctively to minimize and delay the appearance of aging and fine lines.

Shopping Guide: Everything you should know about organic makeup

When buying a natural cosmetic, one must first consider the results that each product offers and how it would be beneficial for you. If you don’t know where to start, below we’ve provided key information on different natural cosmetics and addressed the most frequent concerns among users.


Natural products produce fewer reactions on sensitive skin, as they do not contain irritating and abrasive compounds. (Source: Rido: 70860922/

What is organic makeup exactly?

ECOCERT, one of the main certifying bodies for natural cosmetic products, defines organic makeup as those that are composed of at least 95% natural ingredients or ingredients of natural origin. In addition, at least 5% of the total ingredients must come from organic farming, which represents at least 50% of the plant based ingredients.

Natural cosmetics do not contain products made from animals. No tests or experiments are carried out on animals during their production either.

Because of this, a whole genre of cosmetics has been created that honours the health of humans and animals as well as the environment.

Is there a difference between natural, ecological or organic cosmetics?

You may have heard not only of “natural” products, but also “ecological (sometimes seen as ECO)”, or “organic” products. These terms are easy to confuse and, although they have many aspects in common, it is necessary to know how to distinguish them.

The three terms are synonymous, but different countries will use different denominations. Thus, ECOCERT defines organic products simply as those that contain at least 95% natural ingredients with less than 5% being made of synthetic ingredients. When it comes to natural products, at least 10% of the ingredients come from organic farming.

Thus, the adjectives “natural”, “organic”, “BIO” or “eco” are often used interchangeably to refer to a type of product created from natural ingredients. They do not contain harmful chemical substances and are grown organically without the use of transgenic ingredients.

Why is it recommended to use organic makeup?

With such a great emphasis on sourcing ingredients of natural origin, these cosmetic products will prove to be much more beneficial for the health of our skin and body. For example, these cosmetics, lack heavy metals. Heavy metals are often present in more conventional cosmetic products and easily accumulate in the body, posing a great risk for negative side effects.

In addition, they cause significantly less negative reactions in the skin. Since they do not contain irritants such as parabens and synthetic aromas, natural cosmetics are much better for those with sensitive skin.

Unlike conventional cosmetics, organic makeup is made free of petroleum-derived substances. This allows our skin to keep breathing properly, reducing the occurrence of acne while still providing desired aesthetic look. Hormonal and other physiological fluctuations are also minimized with the use of natural cosmetics.

It should be noted that natural makeup not only provide us with increasing health benefits, but they also promote the preservation of the environment; protecting the integrity of nature and all the living beings within it.


Currently, the texture, smell and consistency of natural cosmetics products are very desirable and pleasant. (Source: Ginzburg: 62054992/

Is organic makeup effective?

Absolutely. The effectiveness of natural makeup is comparable, if not superior, to that of traditional ones. This is due to a greater concentration of active ingredients within each product and a lack of additives or other chemical substances present in conventional products.

This makes them not only safer for users, but significantly more effective. However, one must keep in mind that the effectiveness of any product, whether natural or conventional, will depend on its composition as well as the concentration of its active ingredients and the frequency with which we apply it.

Are organic makeup products completely safe against allergies?

Many of the chemicals present within traditional cosmetics, such as parabens, silicones and artificial perfumes, are not present in organic makeup. These ingredients can easily cause irritation and aggravating hypersensitive skin with the possibility of starting an allergic reaction.

However, as with any product, there are no 100% guarantees against allergies and sensitivities with organic products. Each person has different skins and biomes that can be sensitive and responsive to a number of different compounds, some of which may even be of natural origin.

If we have sensitive skin or any known allergies, it’s crucial to check the composition of each product before using it.

Is the application of organic makeup easy?

There’s a common misconception that natural cosmetics, because their composition comes directly from nature with little alteration, are not as easy to apply as conventional cosmetic products. These misconceptions may be due to its texture, smell or other unique characteristics.

Fortunately, this is not the case. As a consequence of the growing demand for natural products, the various characteristics of these cosmetics have evolved remarkably in favour of their users. Today, the texture, smell and consistency of natural cosmetics products are just as effective and pleasant as any traditional cosmetic.

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I love to test new skincare and makeup products. These ones are from @theorganicskinco and they work only with organic and vegan ingredients. I love the packaging and the pigmentation is amazing. I did some unboxing and swatches on my stories and will show you guys a full makeup with these products this weekend. ❤️ #TOSC #theorganicskinco . . Pra quem me conhece sabe que adoro testar produtinhos de beleza. Mostrei lá nos stories a caixinha recheada que recebi da @theorganicskinco Eles trabalham somente com produtos naturais e orgânicos. Perfeito para as gravidinhas 👏🏻 Já apaixonei na embalagem e pigmentação das makes. Vou fazer uma maquiagem esse final de semana e conto pra vcs o que achei dos produtos 😘👏🏻

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Does organic makeup go bad?

The thought may have crossed your mind, that if natural cosmetics lack artificial products for their preparation and preservation, they may spoil sooner and not be as long-lasting as conventional cosmetics.

If this worries you, worry not: natural cosmetic companies have incorporated ethically produced preservatives as a means to maintain the quality of their products. Organizations that certify organic cosmetics have established a list of compounds which have preservative functions, that are permitted in the manufacturing of these products.

Manufacturers of organic makeup replace preservatives with blends of essential oils and vacuum packaging. All these methods allow for the optimal preservation of natural makeup products, preventing their fast degradation.

Therese AlcaldeLicensed Pharmacist

“A certified cosmetic logo will be displayed on the packaging as the seal of the certifying body.”

Are organic makeup products more expensive than conventional ones?

Many of us tend to think that natural and organic products come at a higher price than conventional ones, but this is not always the case. As with other cosmetics, we’ll find a wide range of prices amongst natural products. Overall, natural and ecological brands don’t require any additional cost in comparison to traditional cosmetics. This has created an alternative to conventional cosmetics that is within the reach of everyone’s pocket.

What are the advantages and disadvantages of using organic makeup?

Before purchasing any cosmetic, it’s essential to consider the benefits and drawbacks of each product. As we have previously mentioned, the natural composition of these products make them extremely beneficial to the health of our skin and body.

The use of natural makeup is especially recommended for people with sensitive skin, as its composition excludes a wide list of artificial irritants that can cause bad physiological reactions in our body.

The lack of toxic compounds prevents many of the adverse effects that can cause damage to our long-term health.

Aesthetically, organic products give a more authentic finish. They almost always provide a look that is less artificial in comparison to traditional cosmetics. When it comes to makeup, all of the natural pigments offer much subtler and refined results. Natural cosmetics also offer better hydration of the skin due to the healing qualities of its natural components. Their regenerative and nourishing capabilities are much greater, there includes anti-inflammatory and antimicrobial properties.

As we’ve mentioned previously, the manufacturing of natural cosmetics is strictly regulated by official bodies. Due to the proper regulation of companies by third party organizations, their production is environmentally friendly and does not involve the improper use or mistreatment of animals during the manufacturing process.

The following list summarizes the advantages and disadvantages of organic makeup products:

  • Made of components that are gentle to our skin
  • Less irritants
  • Lower content of toxic substances
  • More authentic, aesthetic results
  • Respect for the environment
  • No animal experimentation
  • Lack of legal regulation: misleading products
  • Individual intolerances

Nevertheless, the main disadvantage is that there are no Canadian laws regulating the requirements for the production of natural cosmetics products. Therefore, some manufacturers may sell products as “natural” when they are not.

Moreover, while the use of naturally made cosmetic products decreases your risk for adverse side effects, some people may still have allergies or intolerances to any of the natural compounds present within these organic options.

Before purchasing any product, we must take it upon ourselves to make sure that it does not contain any ingredient that has the potential to harm us.

Are natural cosmetics better than conventional ones?

Natural cosmetics are distinguished from conventional ones mainly from their composition. Traditional cosmetics use a plethora of chemical compounds to promote their preservation or give them a pleasant texture and aroma. Consequently, they can have harmful effects on our health.

Some of the adverse effects that these products may present are:

  • Reactions in the skin due to allergy or sensitivity,
  • Hormonal alterations, acne and seborrhea due to lower transpiration of the skin.

In the table below we can compare natural cosmetics with conventional ones:

Organic cosmetics Conventional cosmetics
Composition based on natural products. Composition based on chemical products.
No toxic components. Contains toxic components.
Fewer allergic reactions. More allergic reactions.
Beneficial to our health. May be harmful to our health.
Environmentally friendly production. Production not environmentally friendly.
No animal testing. Animal testing in some cases.
Price + / ++ Price ++ / +++

Purchase Criteria

Here are the key aspects you should consider when purchasing any organic makeup product. Keeping these criteria in mind will make it easier for you to make an informed and well-rounded decision at the time of purchase. The main points to be assessed are:

  • Authenticity
  • Price
  • Composition
  • Product Characteristics


Since there is currently no Canadian legislation to determine which requirements must be met by natural cosmetic companies we can find products that are presented to us as “natural” without really being so. This is due to the growing popularity of natural cosmetics in today’s society and corporations attempts to take advantage of a profitable market.

How can we determine if a organic cosmetic is authentic? Very easy: you must look for the seal that acts as proof of certification that guarantees the authenticity and quality of the product you are buying. The following image includes some of the certificate seals that you can find in natural cosmetics.


There is an increasingly wide range of natural cosmetics with varying price differences between products. It’s important that you know how to value the price -quality ratio, and that you opt for the cosmetic that best suits your needs and budget. Keep in mind that the most expensive products are not necessarily the best. You can find excellent cosmetics at really affordable prices.


It’s important that you spend an adequate amount time reading the labels on cosmetics before buying them. This is especially important if you have allergies or intolerances to any type of natural ingredient. Always double check that whatever product you decide on doesn’t contain anything that could be potentially harmful to your body.

Product Characteristics

Although natural cosmetics have multiple benefits, you don’t have to buy any product just because it’s natural. You must always first ask yourself what it is that you are looking for and select the cosmetic that best suits your needs. For example, consider if you have a preference for a matte or glossy finish, opaque or light consistency, and so on – you will be able to find an organic option to any of these effects.


Organic makeup products are a great alternative to conventional cosmetics, with notable benefits for our health and excellent aesthetic results. They are environmentally friendly, cruelty-free and come at an affordable price.

With these advantages in mind, more and more people are choosing to replace their traditional cosmetic products with more natural options. Some of the most renowned celebrities, such as Gwyneth Paltrow, Natalie Portman or Madonna, claim to use natural cosmetics on a daily basis.

Moreover, some of them have come to develop their own brand of natural cosmetics, as is the case of Miranda Kerr (Kora Organics). And you, would you like to try them? If you liked our guide on natural cosmetics products, share the article on social networks or leave us a comment with your thoughts.

(Featured image source: Dolgachov: 20956826/

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